PERSONAL SIDE PROJECTS
Passion projects that allowed me to upskill and try new things.
GINS OF SCOTLAND
I created and launched GinsofScotland.co.uk in 2017 combining a love of gin and spotting what was a niche (Scottish Gin) that I could build a presence in.
Within the first year, I managed to rank first on Google for the term Scottish Gin. The website has had over 70,000 visits and continues to generate revenue via affiliate links.
Scottish football marketing podcast
I co-hosted the Scottish Football Marketing Podcast with Chris Samson, recording 60 episodes over two and a half years.
We were fortunate that before launch we were able to make it an official Scottish FA podcast although I still saw it as a side-project, recording it mostly out of work hours.
YOU TALKING TO ME?
The occasions when someone wanted to hear more about what I had to say
PURE FITBAW PODCAST: MARKETING CLUB X
Gavin Miller from the Pure Fitbaw Podcast invited Chris Samson and I on to find out from us how we would market a fictional club he had supplied a brief for.
On the podcast I go through my thinking and how I would approach it.
campbell’s football podcast
I was invited onto Campbell’s podcast to chat about my career, Scottish football marketing and my love of football amongst other things.
A VIEW FROM THE TERRACE
Having built a good relationship with the team behind BBC Scotland’s A View From The Terrace I worked with them on a feature around Scotland’s first national esports team. As part of the feature and as esports lead at the Scottish FA, I spoke about why esports was part of the Scottish FA’s plans.